Written by Matt Burosh
Indy Star correspondent
Come late January, Cooper’s Hawk Winery and Restaurants will undertake A Study in Reds, a promotion that will have all 15 locations across the country simultaneously serving a special $65- per-person four-course meal that fea- tures four separate red wine pairings, each specifically selected to comple- ment its respective dish for the evening.
There is one tiny catch, however — but it’s not really a catch at all, said Bradley Smith, manager at the Indianapolis location.
“You do have to be at least a one-bottle member of our wine club to take advantage of the event,” said Smith, who has been managing the Indianapolis location since its opening in 2010.
“But we don’t charge you the $18.99 per month fee until the end of the month, so if you decide you don’t want to be a member anymore before the last business day of the month, you don’t get charged.”
Smith explains why the company is comfortable offering a risk-free approach to its wine club memberships — which can be purchased either online or in stores.
“In reality, there are a lot of other great benefits to being in the club, aside from just getting access to events like A Study in Reds, so we don’t get a lot of cancellations,” he said.
Some of those perks include handcrafted, members-only wines each month, gift certificates for birthday celebrations and discounts on retail wine purchases.
“Events like these are basically an opportunity to have people in our wine club connect with each other,” said Smith, who has experienced as much firsthand.
“It sounds cliche, but it really works. My wife and I came to an event last year, and while we were there, we met a couple we hadn’t met before, and now we’re actually all friends and hang out outside of the restaurant — a lot.”